Alexander Schröder is the managing director and owner of Redfield Records. In this format, he talks to inspiring creators and experienced experts from the music industry as well as creative friends from the Redfield network. He sheds light on careers, success models and questions current topics relating to marketing, promotion, booking, management and artist development. New stories, background information and insights from the music business every week!

At the c/o pop Convention 2025, Alexander Schröder will be talking to guest Johann Scheerer. He works as a music producer with internationally renowned musicians such as Omar Rodríguez-López, At the Drive-In, Alice Phoebe-Lou, Gallon Drunk, Wolf Biermann and Peter Doherty. He is also the founder of the Hamburg-based recording studio and label Clouds Hill, which celebrates its 20th anniversary in 2025.